Conspicuous Reviewing: Affiliation with High-status Organizations as a Motivation for Writing Online Reviews

The vast amount of reviews available online presents a paradox: Why do reviewers spend hours writing them? Here we demonstrate in three studies that one reason people write online reviews is to bolster their public identity by conspicuously affiliating with high-status products or organizations. Fir...

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Veröffentlicht in:	Socius : sociological research for a dynamic world 2018-01, Vol.4
Hauptverfasser:	Kovács, Balázs, Horwitz, Suzanne
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumption Individual differences Internet Motivation
Online-Zugang:	Volltext
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