The role of mental accounting in consumer credit decision processes

The role of mental accounts in consumer credit decision making was investigated. First, in a conversation-based process-tracing study, 96 adults with experience of credit were presented with minimal descriptions of three instalment credit options in realistic consumer scenarios. They chose a credit...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Hemispheres (Wrocław, Poland) Poland), 2006-08, Vol.27 (4), p.571-588
Hauptverfasser:	Ranyard, Rob, Hinkley, Lisa, Williamson, Janis, McHugh, Sandie
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising. Marketing. Consume behavior Applied psychology Biological and medical sciences Consumer behavior Consumer credit Decision making Decision strategy Emotions Endowment Fundamental and applied biological sciences. Psychology Information Information search Mental accounting Prices Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Strategic behaviour Studies Willingness to pay
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!