From creative industries to the creative place brand: some reflections on city branding in Poland

Contemporary cities function in a competitive environment. In order to succeed, they build their comparative advantages using various instruments. One of them is city branding. Effective branding contributes to the increase of cities’ attractiveness and thus to their competitiveness in various field...

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Veröffentlicht in:	Place branding and public diplomacy 2019-12, Vol.15 (4), p.274-287
Hauptverfasser:	Dudek-Mańkowska, Sylwia, Grochowski, Miroslaw
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Cities Corporate Communication/Public Relations Creativity Diplomacy Economic development Marketing Original Article Political Science and International Relations
Online-Zugang:	Volltext
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