Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

As sustainable consumption becomes increasingly important, firms must better understand the drivers behind the consumption of these products. This article examines the effects of mass media in the context of the U.S. hybrid vehicle market. Drawing on monthly sales data, the authors provide evidence...

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Veröffentlicht in:	Journal of marketing research 2019-12, Vol.56 (6), p.995-1011
Hauptverfasser:	Chen, Yubo, Ghosh, Mrinal, Liu, Yong, Zhao, Liang
Format:	Artikel
Sprache:	eng
Schlagworte:	Climate change Consumption Hybrid vehicles Media coverage Sustainable consumption
Online-Zugang:	Volltext
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