Investigating the intention to adopt smartphone apps among the entrepreneurs of a developing country

PurposeNowadays, in mobile communication, smartphone is one of the modern progress and emergent phenomena for business as well as social networking. The purpose of this paper is to investigate an intention to adopt smartphone apps among the entrepreneurs of a developing country.Design/methodology/ap...

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Veröffentlicht in:World Journal of Entrepreneurship, Management and Sustainable Development Management and Sustainable Development, 2019-10, Vol.15 (4), p.341-353
Hauptverfasser: Soomro, Bahadur Ali, Shah, Naimatullah, Memon, Maqsood
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Sprache:eng
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