A critique of prospect theory and framing with particular reference to consumer decisions

Prospect theory is criticized in this article for being borrowed from psychology without appropriate acknowledgement, for requiring mathematical calculations that are beyond the average person, for not investigating information processing during prospect theory choices, and for lacking application t...

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Veröffentlicht in:	Journal of consumer behaviour 2019-09, Vol.18 (5), p.399-405
1. Verfasser:	Rossiter, John R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Ethics Frame analysis Information processing Prospect theory Psychology Risk aversion
Online-Zugang:	Volltext
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