Innovation strategies in the Brazilian sugar–energy industry

PurposeThe purpose of this paper is to analyze the innovation strategies of the sugar–energy industry in Central-Southern Brazil with regard to its resource structure and results.Design/methodology/approachThe data were collected through a questionnaire covering the three-year period from 2015 throu...

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Veröffentlicht in:Journal of Agribusiness in Developing and Emerging Economies 2019-10, Vol.9 (5), p.536-551
Hauptverfasser: Gomes, Samara Marques, Santos, David Ferreira Lopes, Basso, Leonardo Fernando Cruz
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container_end_page 551
container_issue 5
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container_title Journal of Agribusiness in Developing and Emerging Economies
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creator Gomes, Samara Marques
Santos, David Ferreira Lopes
Basso, Leonardo Fernando Cruz
description PurposeThe purpose of this paper is to analyze the innovation strategies of the sugar–energy industry in Central-Southern Brazil with regard to its resource structure and results.Design/methodology/approachThe data were collected through a questionnaire covering the three-year period from 2015 through 2017. The results were extracted based on a combination of factor analysis and multiple regression analysis.FindingsThe innovation strategies of Brazilian sugar–energy companies are characterized as defensive and imitative based on the resources dedicated to innovation and the implementation of innovation with respect to products, processes, eco-innovation and cost reductions.Research limitations/implicationsThe sample is representative, but it does not cover all companies in the Brazilian sugar–energy industry. The data were acquired using a survey, and the results could not be compared to the financial results of the companies.Practical implicationsSugar–energy companies need to define their innovation strategies, as these strategies lead to different results that can be achieved only through the management of resources dedicated to the generation and implementation of innovations. Managers and analysts need to know the profile of these innovation strategies to evaluate the effectiveness of the results based on the resources that were invested.Originality/valueThis study presents an exploratory model that identified two factors related to innovation efforts and three results. It is possible to define the innovation strategies of companies in the Brazilian sugar–energy industry, which is one of the most competitive in Brazil.
doi_str_mv 10.1108/JADEE-09-2018-0120
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source Emerald A-Z Current Journals; Standard: Emerald eJournal Premier Collection
subjects Agribusiness
Clean technology
Competition
Competitive advantage
Confidence intervals
Consumption
Data acquisition
Energy
Energy industry
Environmental impact
Factor analysis
GDP
Gross Domestic Product
Innovations
Labor costs
Market shares
Marketing
Multiple regression analysis
Principal components analysis
Production capacity
R&D
Research & development
Resource management
Sugar
Technological change
Theory
Variables
title Innovation strategies in the Brazilian sugar–energy industry
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