Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates
This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the d...
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| Veröffentlicht in: | Journal of marketing education 2019-12, Vol.41 (3), p.185-201 |
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| container_title | Journal of marketing education |
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| creator | Davies, Mark A. P. Tikoo, Surinder |
| description | This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of different motives varies with concentration choice. Lifestyle aspirations and relative ease of completion motives tend to be generally more important to marketing than AF and management concentrators, while career outcomes are more important to AF concentrators compared with marketing and management concentrators. Comparing marketing students in the United States to their counterparts elsewhere, those in China are significantly less attracted to lifestyle aspirations, reputation, and career outcomes, while those in the United Arab Emirates show no significant differences in career outcomes or reputation compared with those from the United States. The implications of these findings are discussed in the context of variations in cognitive styles of concentrations, cultural norms, and market forces between tight and loose societies, with implications for managers of educational institutions. |
| doi_str_mv | 10.1177/0273475318773501 |
| format | Article |
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Comparing marketing students in the United States to their counterparts elsewhere, those in China are significantly less attracted to lifestyle aspirations, reputation, and career outcomes, while those in the United Arab Emirates show no significant differences in career outcomes or reputation compared with those from the United States. 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Comparing marketing students in the United States to their counterparts elsewhere, those in China are significantly less attracted to lifestyle aspirations, reputation, and career outcomes, while those in the United Arab Emirates show no significant differences in career outcomes or reputation compared with those from the United States. 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| ispartof | Journal of marketing education, 2019-12, Vol.41 (3), p.185-201 |
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| subjects | Accounting Business Administration Education Business education Career Choice Careers Cognitive Style Comparative Analysis Cross Cultural Studies Cultural Influences Educational Administration Finance Occupations Foreign Countries Graduation Life Style Lifestyles Majors (Students) Management Development Marketing Outcomes of Education Reputation Skill Development Social Systems Student Attitudes Student Motivation Undergraduate Students |
| title | Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates |
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