An Empirical Evaluation of the Kapferer-Laurent Consumer Involvement Profile Scale: ABSTRACT
The Consumer Involvement Profile (CIP) is tested across several samples of U.S. consumers. With one exception, the authors were able to successfully replicate the factor structure of the CIP, thereby concluding that the scale is a useful measure of several antecedents of involvement. However, two fa...
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| Veröffentlicht in: | Psychology & marketing 1993-07, Vol.10 (4), p.333 |
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| creator | Rodgers, William C Schneider, Kenneth C |
| description | The Consumer Involvement Profile (CIP) is tested across several samples of U.S. consumers. With one exception, the authors were able to successfully replicate the factor structure of the CIP, thereby concluding that the scale is a useful measure of several antecedents of involvement. However, two factors purporting to measure interest versus pleasure regularly merged into a single factor. The authors conclude that interest and pleasure cannot be distinguished from one another in the current applications. |
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| fulltext | fulltext |
| identifier | ISSN: 0742-6046 |
| ispartof | Psychology & marketing, 1993-07, Vol.10 (4), p.333 |
| issn | 0742-6046 1520-6793 |
| language | eng |
| recordid | cdi_proquest_journals_230385419 |
| source | Business Source Complete; Alma/SFX Local Collection |
| subjects | Consumers Questionnaires Research methodology Students |
| title | An Empirical Evaluation of the Kapferer-Laurent Consumer Involvement Profile Scale: ABSTRACT |
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