Attributional Influences on Consumers' Desires To Communicate About Products: ABSTRACT

Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to complain to or compliment a firm. Studies Two and Three...

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Veröffentlicht in:	Psychology & marketing 1987-04, Vol.4 (1), p.31
Hauptverfasser:	Curren, Mary T, Folkes, Valerie S
Format:	Artikel
Sprache:	eng
Schlagworte:	Causality Communication Consumers Desire Hairdressers Influence
Online-Zugang:	Volltext
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