Attributional Influences on Consumers' Desires To Communicate About Products: ABSTRACT
Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to complain to or compliment a firm. Studies Two and Three...
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| Veröffentlicht in: | Psychology & marketing 1987-04, Vol.4 (1), p.31 |
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| creator | Curren, Mary T Folkes, Valerie S |
| description | Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to complain to or compliment a firm. Studies Two and Three systematically manipulated causal inferences to determine their effects on consumer desire to complain to a firm, compliment a firm, warn against, or recommend a product to other consumers. Results indicate that attributional locus (buyerrelated versus seller-related), controllability (under volitional control versus uncontrolled), and stability (fluctuating versus stable) influence consumers' desires to communicate about products. |
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| fulltext | fulltext |
| identifier | ISSN: 0742-6046 |
| ispartof | Psychology & marketing, 1987-04, Vol.4 (1), p.31 |
| issn | 0742-6046 1520-6793 |
| language | eng |
| recordid | cdi_proquest_journals_230382756 |
| source | Business Source Complete; Alma/SFX Local Collection |
| subjects | Causality Communication Consumers Desire Hairdressers Influence |
| title | Attributional Influences on Consumers' Desires To Communicate About Products: ABSTRACT |
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