Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership

This study examines the likelihood of cheating when consumers are offered with the option of using postponed payment plans after purchasing hedonic goods. It addresses how the nature of the good combined with payment timing affects its perceived psychological ownership, which in turn influences cons...

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Veröffentlicht in:	Psychology & marketing 2019-11, Vol.36 (11), p.1039-1045
Hauptverfasser:	Viglia, Giampaolo, Tassiello, Vito, Gordon‐Wilson, Sianne, Grazzini, Laura
Format:	Artikel
Sprache:	eng
Schlagworte:	Cheating Consumer behavior consumer cheating behavior hedonic good postponed payments Psychological aspects psychological ownership utilitarian good
Online-Zugang:	Volltext
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