Discriminant validity assessment in marketing research

Establishing discriminant validity has been a keystone of measurement validity in empirical marketing research for many decades. Without statistically showing that constructs have discriminant validity, contributions to marketing literature are likely to foster the proliferation of constructs that a...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of market research 2019-03, Vol.61 (2), p.210-222
Hauptverfasser:	Matthes, Joseph M, Ball, A Dwayne
Format:	Artikel
Sprache:	eng
Schlagworte:	Marketing Validation studies Validity
Online-Zugang:	Volltext
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