Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy

PurposeTechnology acceptance, especially internet banking adoption, has become a vital issue in the business world today. The potential of this technology is enormous. The purpose of this study is to ascertain determinants of internet banking adoption using unified theory of acceptance and use of te...

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Veröffentlicht in:	Journal of research in interactive marketing 2019-08, Vol.13 (3), p.411-435
Hauptverfasser:	Rahi, Samar, Othman Mansour, Majeed Mustafa, Alghizzawi, Mahmoud, Alnaser, Feras Mi
Format:	Artikel
Sprache:	eng
Schlagworte:	Assurance Banking industry Banks Confidence Customer services Data analysis Developing countries Domains Electronic commerce Factor analysis Internet LDCs Mathematical models Matrix methods Multivariate statistical analysis Online banking Quality of service architectures Structural equation modeling Studies Technology adoption Technology utilization Websites
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