Retail store location and pricing within a competitive environment using constrained multinomial logit

•Consumers’ maximum willingness to pay constraints are considered by means of cut-off functions.•PSO approach allows to the prices and locations together, which is useful for planning purposes.•We considered competition among new and already installed stores.•Location depends on consumers’ maximum w...

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Veröffentlicht in:	Applied Mathematical Modelling 2019-11, Vol.75, p.521-534
Hauptverfasser:	Zambrano-Rey, Gabriel, López-Ospina, Héctor, Pérez, Juan
Format:	Artikel
Sprache:	eng
Schlagworte:	Constrained multinomial logit Constraint modelling Consumer choice models Decisions Heuristic methods Location models Pricing Retail stores Segmentation
Online-Zugang:	Volltext
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