The Effect of Stress on Consumer Saving and Spending

In examining how stress influences consumer saving and spending, the authors propose that consumers who experience a stressful situation allocate their resources strategically to gain control of their environment. A series of studies shows that this strategic allocation of resources occurs in two wa...

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Veröffentlicht in:	Journal of marketing research 2016-10, Vol.53 (5), p.814-828
Hauptverfasser:	DURANTE, KRISTINA M., LARAN, JULIANO
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumer spending Consumers Impact analysis Resource allocation Savings Special Section: The Greater Good Stress Studies
Online-Zugang:	Volltext
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