Dealing with initial success versus failure in crowdfunding market: Serial crowdfunding, changing strategies, and funding performance

PurposeSerial crowdfunding is becoming a common phenomenon as entrepreneurs repeatedly return to online crowdfunding to raise capital. In this study, the authors focus attention on serial crowdfunders, that is, entrepreneurs who experience launching more than one crowdfunding project. The purpose of...

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Veröffentlicht in:	Internet research 2019-10, Vol.29 (5), p.1190-1212
Hauptverfasser:	Lee, Chang Heon, Chiravuri, Ananth
Format:	Artikel
Sprache:	eng
Schlagworte:	Crowdfunding Decision making Decisions Economic Impact Entrepreneurial finance Entrepreneurs Entrepreneurship Failure Funding Hypotheses Information Transfer Investigations Learning Learning Processes Novices Regression models Research Methodology Small business Social capital Social research Studies Success Success factors Technological change Web 2.0
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