Pre-Orders for New To-be-Released Products Considering Consumer Loss Aversion

Advance selling through pre‐orders is a strategy to transfer inventory risk from a retailer to consumers. A newsvendor retailer can have three strategies to choose from: no advance selling allowed (NAS), moderate advance selling with a moderate discount for pre‐orders (MAS), and deep advance selling...

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Bibliographische Detailangaben

Veröffentlicht in:	Production and operations management 2010-03, Vol.19 (2), p.198-215
Hauptverfasser:	Zhao, Xuying, Stecke, Kathryn E.
Format:	Artikel
Sprache:	eng
Schlagworte:	advance selling Consumer behavior consumer valuation uncertainty Impact analysis Personal selling price discount Profit margins Retailing industry Sensitivity analysis Studies Valuation
Online-Zugang:	Volltext
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