Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

Intangibility has long been studied as a unidimensional construct with the focus being placed upon the physical element. This paper explores the effects of three unique intangibility dimensions on a consumer's ability to evaluate goods and services, and the perceived risk (PR) associated with t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of retailing 2005-01, Vol.81 (4), p.251-267
Hauptverfasser:	Laroche, Michel, Yang, Zhiyong, McDougall, Gordon H.G., Bergeron, Jasmin
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Distribution channels Electronic commerce Evaluation difficulty Hypotheses Intangibility Offline purchasing Online purchasing Perceived risk Prior knowledge Retail stores Retailing industry Risk Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!