Shopping Center Patronage Motives
RESEARCH ON A SAMPLE OF ADULT FEMALE SHOPPERS IN ATLANTA, GEORGIA, REVEALED 2 SHOPPER TYPES - THE CONVENIENCE SHOPPER AND THE RECREATIONAL SHOPPER. THE SEGMENT THAT SEEMED TO VALUE CONVENIENCE AND OTHER ECONOMIC RELATED FACTORS MOST HIGHLY IN SELECTING SHOPPING-CENTERS ALSO INDICATED A STRONG NEGATI...
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| Veröffentlicht in: | Journal of retailing 1977-07, Vol.53 (2), p.29 |
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| container_title | Journal of retailing |
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| creator | Bellenger, Danny N Robertson, Dan H Greenberg, Barnett A |
| description | RESEARCH ON A SAMPLE OF ADULT FEMALE SHOPPERS IN ATLANTA, GEORGIA, REVEALED 2 SHOPPER TYPES - THE CONVENIENCE SHOPPER AND THE RECREATIONAL SHOPPER. THE SEGMENT THAT SEEMED TO VALUE CONVENIENCE AND OTHER ECONOMIC RELATED FACTORS MOST HIGHLY IN SELECTING SHOPPING-CENTERS ALSO INDICATED A STRONG NEGATIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SEGMENT THAT SOUGHT QUALITY AND VARIETY IN CENTER SELECTION EXPRESSED A STRONG AND POSITIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SHOPPING CENTER MUST FIRST MEET THE NEEDS OF THE CONVENIENCE SHOPPER IN TERMS OF LOCATION AND EASY ACCESSIBILITY. THIS AREA WOULD INCLUDE ADEQUATE PARKING AND A DESIGN THAT MINIMIZES EXCESSIVE WALKING DISTANCES. SECOND, AN ATTEMPT MUST BE MADE TO CREATE AN ATTRACTIVE ENVIRONMENT FOR THOSE WHO SEEK RECREATIONAL VALUE IN SHOPPING. THIS AREA INVOLVES CREATING A QUALITY CENTER, ACHIEVING WIDE VARIETY UNDER ONE ROOF, AND PROVIDING RELATED SERVICES. TABLES. |
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THE SEGMENT THAT SEEMED TO VALUE CONVENIENCE AND OTHER ECONOMIC RELATED FACTORS MOST HIGHLY IN SELECTING SHOPPING-CENTERS ALSO INDICATED A STRONG NEGATIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SEGMENT THAT SOUGHT QUALITY AND VARIETY IN CENTER SELECTION EXPRESSED A STRONG AND POSITIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SHOPPING CENTER MUST FIRST MEET THE NEEDS OF THE CONVENIENCE SHOPPER IN TERMS OF LOCATION AND EASY ACCESSIBILITY. THIS AREA WOULD INCLUDE ADEQUATE PARKING AND A DESIGN THAT MINIMIZES EXCESSIVE WALKING DISTANCES. SECOND, AN ATTEMPT MUST BE MADE TO CREATE AN ATTRACTIVE ENVIRONMENT FOR THOSE WHO SEEK RECREATIONAL VALUE IN SHOPPING. THIS AREA INVOLVES CREATING A QUALITY CENTER, ACHIEVING WIDE VARIETY UNDER ONE ROOF, AND PROVIDING RELATED SERVICES. 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THE SEGMENT THAT SOUGHT QUALITY AND VARIETY IN CENTER SELECTION EXPRESSED A STRONG AND POSITIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SHOPPING CENTER MUST FIRST MEET THE NEEDS OF THE CONVENIENCE SHOPPER IN TERMS OF LOCATION AND EASY ACCESSIBILITY. THIS AREA WOULD INCLUDE ADEQUATE PARKING AND A DESIGN THAT MINIMIZES EXCESSIVE WALKING DISTANCES. SECOND, AN ATTEMPT MUST BE MADE TO CREATE AN ATTRACTIVE ENVIRONMENT FOR THOSE WHO SEEK RECREATIONAL VALUE IN SHOPPING. THIS AREA INVOLVES CREATING A QUALITY CENTER, ACHIEVING WIDE VARIETY UNDER ONE ROOF, AND PROVIDING RELATED SERVICES. 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THE SEGMENT THAT SEEMED TO VALUE CONVENIENCE AND OTHER ECONOMIC RELATED FACTORS MOST HIGHLY IN SELECTING SHOPPING-CENTERS ALSO INDICATED A STRONG NEGATIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SEGMENT THAT SOUGHT QUALITY AND VARIETY IN CENTER SELECTION EXPRESSED A STRONG AND POSITIVE INTEREST IN SHOPPING AS A LEISURE ACTIVITY. THE SHOPPING CENTER MUST FIRST MEET THE NEEDS OF THE CONVENIENCE SHOPPER IN TERMS OF LOCATION AND EASY ACCESSIBILITY. THIS AREA WOULD INCLUDE ADEQUATE PARKING AND A DESIGN THAT MINIMIZES EXCESSIVE WALKING DISTANCES. SECOND, AN ATTEMPT MUST BE MADE TO CREATE AN ATTRACTIVE ENVIRONMENT FOR THOSE WHO SEEK RECREATIONAL VALUE IN SHOPPING. THIS AREA INVOLVES CREATING A QUALITY CENTER, ACHIEVING WIDE VARIETY UNDER ONE ROOF, AND PROVIDING RELATED SERVICES. TABLES.</abstract><cop>New York, N.Y</cop><pub>New York University, School of Retailing</pub></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0022-4359 |
| ispartof | Journal of retailing, 1977-07, Vol.53 (2), p.29 |
| issn | 0022-4359 1873-3271 |
| language | eng |
| recordid | cdi_proquest_journals_228612005 |
| source | Business Source Complete; Periodicals Index Online |
| subjects | Consumers Selection Shopping centers |
| title | Shopping Center Patronage Motives |
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