Measuring the prototypicality and meaning of retail environments
An empirical study involving fast-food restaurants is used to examine the role of external and internal environmental attributes in determining the degree to which retail services are perceived as prototypical of a category of retail services and similar to one another. The survey involved a total o...
Gespeichert in:
| Veröffentlicht in: | Journal of retailing 1992-07, Vol.68 (2), p.194 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 2 |
| container_start_page | 194 |
| container_title | Journal of retailing |
| container_volume | 68 |
| creator | Ward, James C Bitner, Mary Jo Barnes, John |
| description | An empirical study involving fast-food restaurants is used to examine the role of external and internal environmental attributes in determining the degree to which retail services are perceived as prototypical of a category of retail services and similar to one another. The survey involved a total of 86 undergraduate students and 15 fast-food restaurants. The results indicate that both exterior and interior environmental cues are significantly related to overall resemblance among fast-food restaurants. Exterior resemblance is a particularly strong predictor of typicality, attitudes, and outlet share. The significant and positive relationships between typicality, consumer attitudes, and market share are also evident. In general, the findings suggest that, whenever a firm's product is intangible, customers are likely to rely on environmental cues to help categorize and form expectations regarding the service they will receive. |
| format | Article |
| fullrecord | <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_228611758</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A13686220</galeid><sourcerecordid>A13686220</sourcerecordid><originalsourceid>FETCH-LOGICAL-g215t-38d3031ce415a9098a004024ad02ccce79a2e286044aa28c17d2c1d73ac675ec3</originalsourceid><addsrcrecordid>eNp1jk9LxDAQxYMouK5-h6JXC8mkbdKby-I_WPGi5zKk05qlTdY0Ffbbm2W9qcxhmJnfvPdO2EJoJXMJSpyyBecAeSHL-pxdTNOWp7nQfMHuXginOVjXZ_GDsl3w0cf9zhocbNxn6NpsJHSHu--yQBHtkJH7ssG7kVycLtlZh8NEVz99yd4f7t_WT_nm9fF5vdrkPYgy5lK3kkthqBAl1rzWyHmRMmDLwRhDqkYg0BUvCkTQRqgWjGiVRFOpkoxcsuujbor4OdMUm62fg0uWDaQ_IVSpE3TzHySSPSR5eaBuj1SPAzXWdT4GND05Cjh4R51N65WQla4AeMLzP_BULY3W_Oa_AZWNcO8</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>228611758</pqid></control><display><type>article</type><title>Measuring the prototypicality and meaning of retail environments</title><source>Periodicals Index Online</source><source>EBSCOhost Business Source Complete</source><creator>Ward, James C ; Bitner, Mary Jo ; Barnes, John</creator><creatorcontrib>Ward, James C ; Bitner, Mary Jo ; Barnes, John</creatorcontrib><description>An empirical study involving fast-food restaurants is used to examine the role of external and internal environmental attributes in determining the degree to which retail services are perceived as prototypical of a category of retail services and similar to one another. The survey involved a total of 86 undergraduate students and 15 fast-food restaurants. The results indicate that both exterior and interior environmental cues are significantly related to overall resemblance among fast-food restaurants. Exterior resemblance is a particularly strong predictor of typicality, attitudes, and outlet share. The significant and positive relationships between typicality, consumer attitudes, and market share are also evident. In general, the findings suggest that, whenever a firm's product is intangible, customers are likely to rely on environmental cues to help categorize and form expectations regarding the service they will receive.</description><identifier>ISSN: 0022-4359</identifier><identifier>EISSN: 1873-3271</identifier><identifier>CODEN: JLREA3</identifier><language>eng</language><publisher>New York, N.Y: Elsevier Advanced Technology Publications</publisher><subject>Cognition & reasoning ; Consumer attitudes ; Consumers ; Economic aspects ; Fast food ; Fast food industry ; Fast food restaurants ; Hypotheses ; Interior design ; Market share ; Marketing ; Psychology ; Restaurants ; Retail industry ; Retail stores ; Retailing industry ; Snack foods ; Statistical analysis ; Studies</subject><ispartof>Journal of retailing, 1992-07, Vol.68 (2), p.194</ispartof><rights>COPYRIGHT 1992 Elsevier Advanced Technology Publications</rights><rights>Copyright JAI Press Inc. Summer 1992</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27846</link.rule.ids></links><search><creatorcontrib>Ward, James C</creatorcontrib><creatorcontrib>Bitner, Mary Jo</creatorcontrib><creatorcontrib>Barnes, John</creatorcontrib><title>Measuring the prototypicality and meaning of retail environments</title><title>Journal of retailing</title><description>An empirical study involving fast-food restaurants is used to examine the role of external and internal environmental attributes in determining the degree to which retail services are perceived as prototypical of a category of retail services and similar to one another. The survey involved a total of 86 undergraduate students and 15 fast-food restaurants. The results indicate that both exterior and interior environmental cues are significantly related to overall resemblance among fast-food restaurants. Exterior resemblance is a particularly strong predictor of typicality, attitudes, and outlet share. The significant and positive relationships between typicality, consumer attitudes, and market share are also evident. In general, the findings suggest that, whenever a firm's product is intangible, customers are likely to rely on environmental cues to help categorize and form expectations regarding the service they will receive.</description><subject>Cognition & reasoning</subject><subject>Consumer attitudes</subject><subject>Consumers</subject><subject>Economic aspects</subject><subject>Fast food</subject><subject>Fast food industry</subject><subject>Fast food restaurants</subject><subject>Hypotheses</subject><subject>Interior design</subject><subject>Market share</subject><subject>Marketing</subject><subject>Psychology</subject><subject>Restaurants</subject><subject>Retail industry</subject><subject>Retail stores</subject><subject>Retailing industry</subject><subject>Snack foods</subject><subject>Statistical analysis</subject><subject>Studies</subject><issn>0022-4359</issn><issn>1873-3271</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1992</creationdate><recordtype>article</recordtype><sourceid>K30</sourceid><sourceid>8G5</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNp1jk9LxDAQxYMouK5-h6JXC8mkbdKby-I_WPGi5zKk05qlTdY0Ffbbm2W9qcxhmJnfvPdO2EJoJXMJSpyyBecAeSHL-pxdTNOWp7nQfMHuXginOVjXZ_GDsl3w0cf9zhocbNxn6NpsJHSHu--yQBHtkJH7ssG7kVycLtlZh8NEVz99yd4f7t_WT_nm9fF5vdrkPYgy5lK3kkthqBAl1rzWyHmRMmDLwRhDqkYg0BUvCkTQRqgWjGiVRFOpkoxcsuujbor4OdMUm62fg0uWDaQ_IVSpE3TzHySSPSR5eaBuj1SPAzXWdT4GND05Cjh4R51N65WQla4AeMLzP_BULY3W_Oa_AZWNcO8</recordid><startdate>19920701</startdate><enddate>19920701</enddate><creator>Ward, James C</creator><creator>Bitner, Mary Jo</creator><creator>Barnes, John</creator><general>Elsevier Advanced Technology Publications</general><general>New York University, School of Retailing</general><general>Elsevier Limited</general><scope>HJHVS</scope><scope>IBDFT</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope><scope>3V.</scope><scope>7RQ</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88G</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>EHMNL</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>M2M</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope><scope>U9A</scope></search><sort><creationdate>19920701</creationdate><title>Measuring the prototypicality and meaning of retail environments</title><author>Ward, James C ; Bitner, Mary Jo ; Barnes, John</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g215t-38d3031ce415a9098a004024ad02ccce79a2e286044aa28c17d2c1d73ac675ec3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1992</creationdate><topic>Cognition & reasoning</topic><topic>Consumer attitudes</topic><topic>Consumers</topic><topic>Economic aspects</topic><topic>Fast food</topic><topic>Fast food industry</topic><topic>Fast food restaurants</topic><topic>Hypotheses</topic><topic>Interior design</topic><topic>Market share</topic><topic>Marketing</topic><topic>Psychology</topic><topic>Restaurants</topic><topic>Retail industry</topic><topic>Retail stores</topic><topic>Retailing industry</topic><topic>Snack foods</topic><topic>Statistical analysis</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ward, James C</creatorcontrib><creatorcontrib>Bitner, Mary Jo</creatorcontrib><creatorcontrib>Barnes, John</creatorcontrib><collection>Periodicals Index Online Segment 19</collection><collection>Periodicals Index Online Segment 27</collection><collection>Periodicals Index Online</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - West</collection><collection>Primary Sources Access (Plan D) - International</collection><collection>Primary Sources Access & Build (Plan A) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Midwest</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Northeast</collection><collection>Primary Sources Access (Plan D) - Southeast</collection><collection>Primary Sources Access (Plan D) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Southeast</collection><collection>Primary Sources Access (Plan D) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - UK / I</collection><collection>Primary Sources Access (Plan D) - Canada</collection><collection>Primary Sources Access (Plan D) - EMEALA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - International</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - International</collection><collection>Primary Sources Access (Plan D) - West</collection><collection>Periodicals Index Online Segments 1-50</collection><collection>Primary Sources Access (Plan D) - APAC</collection><collection>Primary Sources Access (Plan D) - Midwest</collection><collection>Primary Sources Access (Plan D) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Canada</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - EMEALA</collection><collection>Primary Sources Access & Build (Plan A) - APAC</collection><collection>Primary Sources Access & Build (Plan A) - Canada</collection><collection>Primary Sources Access & Build (Plan A) - West</collection><collection>Primary Sources Access & Build (Plan A) - EMEALA</collection><collection>Primary Sources Access (Plan D) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - Midwest</collection><collection>Primary Sources Access & Build (Plan A) - North Central</collection><collection>Primary Sources Access & Build (Plan A) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - Southeast</collection><collection>Primary Sources Access (Plan D) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - APAC</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - MEA</collection><collection>ProQuest Central (Corporate)</collection><collection>Career & Technical Education Database</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Psychology Database (Alumni)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>UK & Ireland Database</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>ProQuest Psychology</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Journal of retailing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ward, James C</au><au>Bitner, Mary Jo</au><au>Barnes, John</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Measuring the prototypicality and meaning of retail environments</atitle><jtitle>Journal of retailing</jtitle><date>1992-07-01</date><risdate>1992</risdate><volume>68</volume><issue>2</issue><spage>194</spage><pages>194-</pages><issn>0022-4359</issn><eissn>1873-3271</eissn><coden>JLREA3</coden><abstract>An empirical study involving fast-food restaurants is used to examine the role of external and internal environmental attributes in determining the degree to which retail services are perceived as prototypical of a category of retail services and similar to one another. The survey involved a total of 86 undergraduate students and 15 fast-food restaurants. The results indicate that both exterior and interior environmental cues are significantly related to overall resemblance among fast-food restaurants. Exterior resemblance is a particularly strong predictor of typicality, attitudes, and outlet share. The significant and positive relationships between typicality, consumer attitudes, and market share are also evident. In general, the findings suggest that, whenever a firm's product is intangible, customers are likely to rely on environmental cues to help categorize and form expectations regarding the service they will receive.</abstract><cop>New York, N.Y</cop><pub>Elsevier Advanced Technology Publications</pub></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0022-4359 |
| ispartof | Journal of retailing, 1992-07, Vol.68 (2), p.194 |
| issn | 0022-4359 1873-3271 |
| language | eng |
| recordid | cdi_proquest_journals_228611758 |
| source | Periodicals Index Online; EBSCOhost Business Source Complete |
| subjects | Cognition & reasoning Consumer attitudes Consumers Economic aspects Fast food Fast food industry Fast food restaurants Hypotheses Interior design Market share Marketing Psychology Restaurants Retail industry Retail stores Retailing industry Snack foods Statistical analysis Studies |
| title | Measuring the prototypicality and meaning of retail environments |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-05T05%3A12%3A06IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Measuring%20the%20prototypicality%20and%20meaning%20of%20retail%20environments&rft.jtitle=Journal%20of%20retailing&rft.au=Ward,%20James%20C&rft.date=1992-07-01&rft.volume=68&rft.issue=2&rft.spage=194&rft.pages=194-&rft.issn=0022-4359&rft.eissn=1873-3271&rft.coden=JLREA3&rft_id=info:doi/&rft_dat=%3Cgale_proqu%3EA13686220%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=228611758&rft_id=info:pmid/&rft_galeid=A13686220&rfr_iscdi=true |