The Incidence and Consumer Perceptions of Quantity Surcharges

A quantity surcharge exists when a larger size of a given packaged brand has a higher unit price than smaller sizes. To study the prevalence and consumer awareness of this phenomenon, as well as the role of point-of-sale unit price information in detecting it, 400 telephone surveys of consumers and...

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Veröffentlicht in:	Journal of retailing 1983-07, Vol.59 (2), p.40
Hauptverfasser:	Nason, Robert W, Della Bitta, Albert J
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Consumers Food Grocery stores Perceptions Pricing Studies Supermarkets Surcharges
Online-Zugang:	Volltext
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