It’s about building a book of business: incentives of insurance salespersons from future renewals

Most property-liability insurance contracts are short-term contracts which can be renewed at expiration. With an average policy renewal rate of 89%, selling a policy not only generates immediate revenue but also results in expected future revenue for an agency. Outside employment options give salesp...

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Veröffentlicht in:Geneva papers on risk and insurance. Issues and practice 2019-10, Vol.44 (4), p.702-731
Hauptverfasser: Berry-Stölzle, Thomas R., Eckles, David L.
Format: Artikel
Sprache:eng
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