Performance implications of nonmarket strategy in China
Nonmarket strategy may have positive influences on a firm’s performance. How does nonmarket strategy influence a firm’s performance? This article addresses this important question by introducing two mediators: corporate social performance and adaptive capability. The empirical results based on a sur...
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| Veröffentlicht in: | Asia Pacific journal of management 2007-06, Vol.24 (2), p.151-169 |
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| container_title | Asia Pacific journal of management |
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| creator | He, Yuanqiong Tian, Zhilong Chen, Yun |
| description | Nonmarket strategy may have positive influences on a firm’s performance. How does nonmarket strategy influence a firm’s performance? This article addresses this important question by introducing two mediators: corporate social performance and adaptive capability. The empirical results based on a survey of 438 usable questionnaires from China indicate that “buffering” and “bridging,” being two kinds of nonmarket strategies, have a positive impact on a firm’s economic performance through enhancing its social performance and adaptive capability. The article not only documents the positive effect of nonmarket strategy on firm performance in emerging economies such as China, but also explains the indirect relationship between nonmarket strategy and economic performance, which generates both theoretical and practical implications. Copyright Springer Science+Business Media, LLC 2007 |
| doi_str_mv | 10.1007/s10490-006-9030-3 |
| format | Article |
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| identifier | ISSN: 0217-4561 |
| ispartof | Asia Pacific journal of management, 2007-06, Vol.24 (2), p.151-169 |
| issn | 0217-4561 1572-9958 |
| language | eng |
| recordid | cdi_proquest_journals_228424935 |
| source | RePEc; SpringerLink Journals; Business Source Complete |
| subjects | Adaptive capability Bridging Buffering Corporate social performance Economic performance Economics Emerging markets Influence Lobbying Market strategy Mediators Nonmarket strategy Politics Polls & surveys Public policy Social impact Statistical analysis Strategic management Studies Transition economies |
| title | Performance implications of nonmarket strategy in China |
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