Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention

Rapid advances in mobile technology have given rise to a proliferation of mobile apps. LINE, an instant messaging app popular around the world, combines text-based communications with cute emoji-like images called “e-stickers.” This study extended the stimulus-organism-response (SO-R) model to inves...

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Veröffentlicht in:	Asia Pacific management review 2019-09, Vol.24 (3), p.263-277
Hauptverfasser:	Liu, Shu-Fang, Liu, Hsin-Hsien, Chang, Jung-Hua, Chou, Han-Ni
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Interactive television LINE sticker Product image Purchase intention Sticker-use frequency Stimulus-organism-response (S[sbnd]O-R) model Visual image
Online-Zugang:	Volltext
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