Franchisor's ongoing support and franchisee's satisfaction: a case of ice cream franchising in Korea

Purpose - The primary purpose of this research is to investigate franchisees' satisfaction based on franchisors' pre-opening support, central purchasing, congeniality and ongoing business support.Design methodology approach - The sample was drawn from ice cream franchising operations in Se...

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Veröffentlicht in:	International journal of contemporary hospitality management 2009-01, Vol.21 (1), p.85-99
Hauptverfasser:	Roh, Eugene Y, Yoon, Ji-Hwan
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand names Business growth Capital markets Collaboration Consumer behavior Food and drink products Foreign operations of US corporations Franchisees Franchising Hospitality industry Ice cream Literature reviews Restaurants Royalties South Korea Statistical analysis Studies Success
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