Relative importance of factors affecting customer's decisions to buy pick-your-own versus preharvested fruit at North Carolina farms
This study identifies the most important factors affecting customers' decisions to buy pick-your-own versus prepicked strawberries and muscadine grapes at direct- market operations in North Carolina. The relative importance analysis identified the region of location of the operations and prices...
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| Veröffentlicht in: | Journal of agricultural and applied economics 2008-12, Vol.40 (3), p.983-997 |
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| container_end_page | 997 |
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| container_issue | 3 |
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| container_title | Journal of agricultural and applied economics |
| container_volume | 40 |
| creator | Carpio, Carlos E Wohlgenant, Michael K Safley, Charles D |
| description | This study identifies the most important factors affecting customers' decisions to buy pick-your-own versus prepicked strawberries and muscadine grapes at direct- market operations in North Carolina. The relative importance analysis identified the region of location of the operations and prices as the explanatory variable explaining most of the variation observed in the customer's decision to choose the type of fruit to purchase. The estimated price elasticities indicate that sales of each type of fruit are very sensitive to prices. |
| doi_str_mv | 10.1017/S1074070800002467 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1074-0708 |
| ispartof | Journal of agricultural and applied economics, 2008-12, Vol.40 (3), p.983-997 |
| issn | 1074-0708 2056-7405 |
| language | eng |
| recordid | cdi_proquest_journals_228011959 |
| source | AgEcon; EZB-FREE-00999 freely available EZB journals |
| subjects | Agriculture consumer attitudes Consumers Cooperation Customers decision making demand elasticities direct marketing Farmers markets Farms food prices fresh market Fruits fruits (food) Literature reviews Marketing muscadine grapes Prices Regression analysis scuppernongs spatial variation Strawberries Variables |
| title | Relative importance of factors affecting customer's decisions to buy pick-your-own versus preharvested fruit at North Carolina farms |
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