Online hotel demand model and own-price elasticities: An empirical application in a mature resort destination

Pricing is a basic strategic tool in hotel revenue management (RM). This study proposes a particular demand function model for resort hotels for measuring their own-price elasticities, along with the different seasonal demands, and across the booking horizons. The model is applied to the online tran...

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Veröffentlicht in:	Tourism economics : the business and finance of tourism and recreation 2019-08, Vol.25 (5), p.670-694
Hauptverfasser:	Vives, Aldric, Jacob, Marta, Aguiló, Eugeni
Format:	Artikel
Sprache:	eng
Schlagworte:	Demand Elasticity Hotels Hotels & motels Internet Mass tourism Price elasticity Prices Pricing Revenue management Tourism
Online-Zugang:	Volltext
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