A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships

Building upon work from social exchange theory and channels of distribution, a model of distributor-manufacturer working relationships from the distributor's perspective is presented. An initial empirical test, using a structural equation methodology, provided acceptable support of the model, g...

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Veröffentlicht in:	Journal of marketing 1984-10, Vol.48 (4), p.62-74
Hauptverfasser:	Anderson, James C., Narus, James A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Distribution channels Distributors Exchange Manufactured products Manufacturers Marketing Modeling Parametric models Polls & surveys Product lines Questionnaires Relations Sales distribution Sales representatives Social Social exchange theory Theory Working
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