Marketing Literature Review
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represen...
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| Veröffentlicht in: | Journal of marketing 2000-10, Vol.64 (4), p.110-121 |
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| container_issue | 4 |
| container_start_page | 110 |
| container_title | Journal of marketing |
| container_volume | 64 |
| creator | Leonard, Myron |
| description | This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database.
Each entry has an identifying number. Cross-references appear immediately under each subject heading.
The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106. |
| doi_str_mv | 10.1509/jmkg.64.4.110.18069 |
| format | Article |
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Each entry has an identifying number. Cross-references appear immediately under each subject heading.
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Each entry has an identifying number. Cross-references appear immediately under each subject heading.
The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. 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Each entry has an identifying number. Cross-references appear immediately under each subject heading.
The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106.</abstract><cop>Chicago</cop><pub>American Marketing Association</pub><doi>10.1509/jmkg.64.4.110.18069</doi><tpages>12</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 2000-10, Vol.64 (4), p.110-121 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_proquest_journals_227775183 |
| source | SAGE Complete; EBSCOhost Business Source Complete; Jstor Complete Legacy |
| subjects | Advertising Attitudes Brand loyalty Brand management Brand names Consumer behavior Consumers Court decisions Demographics Ethics Experiments Hypotheses Literature reviews Market strategy Marketing Noncitizens Preferences Public sector Shopping Social responsibility Statistical analysis Trends Uniform Commercial Code-US |
| title | Marketing Literature Review |
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