Complementary and alternative medicine: Consumers in search of wellness or an expression of need by the sick?

The provision of health care in Western societies is examined in relation to the arrival of complementary and alternative medicine (CAM) as a serious provider in the latter half of the 20th century. This article examines the underlying components of the increasing uptake of CAM and attempts to clust...

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Veröffentlicht in:	Psychology & marketing 2004-02, Vol.21 (2), p.113-139
Hauptverfasser:	Spence, Martine, Ribeaux, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	20th century Alternative medicine Chinese medicine Chronic fatigue syndrome Consumer attitudes Consumers Health care Illnesses Personal health Physicians Studies Trends
Online-Zugang:	Volltext
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