Shaping time perceptions with background music: The effect of congruity and arousal on estimates of ad durations

A time interval can seem longer or shorter in relation to clock time depending upon the stimulus information encountered, the internal states of the perceiver, and what is remembered. Temporal perceptions may have important commercial implications when a time interval is comprised of an ad, a shoppi...

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Veröffentlicht in:	Psychology & marketing 1996-08, Vol.13 (5), p.501-515
Hauptverfasser:	Kellaris, James J., Mantel, Susan Powell
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Music Perceptions Psychological aspects Radio advertising Studies
Online-Zugang:	Volltext
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