Black and White Children: Perceptions of TV Commercials

To identify the consequences of TV advertising on different types of children, a study was conducted to discover the cognitive responses and extra-product expectations fostered by TV commercials for 2 specific groups: white and black chilren. Study findings serve to reinforce the black/white (race)...

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Veröffentlicht in:	Journal of marketing 1978-10, Vol.42 (4), p.34-40
Hauptverfasser:	Donohue, Thomas R., Meyer, Timothy P., Henke, Lucy L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adults Advertising African Americans Black people Children Children & youth Commercials Consumer attitudes Consumer behavior Food Food industries Impact analysis Market surveys Nutrition Polls & surveys Product choice Television advertising Television commercials Television programs
Online-Zugang:	Volltext
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