Customers' values, beliefs on sustainable corporate performance, and buying behavior

Sustainable corporate performance (SCP) requires balancing a corporation's economic, social, and environmental performance. This research explores values, beliefs about the importance of SCP, and buying behaviors of supermarket customers from within a stakeholder framework. Beliefs about the im...

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Bibliographische Detailangaben

Veröffentlicht in:	Psychology & marketing 2007-06, Vol.24 (6), p.555-577
Hauptverfasser:	Collins, Christy M., Steg, Linda, Koning, Martine A. S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Belief & doubt Consumer behavior Social responsibility Studies
Online-Zugang:	Volltext
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