Applied scale development: Measurement of store image

Applied scale development: Measurement of store image

A discussion focuses on the need for the development of measures that can be used in an applied domain. It suggests that applied scales differ from scales used for scientific research in several ways. The discussion presents an applied scale developed for use by retail managers to assess store image...

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Veröffentlicht in:Journal of applied business research 1995-10, Vol.11 (4), p.85
Hauptverfasser: Reardon, James, Miller, Chip E, Coe, Barbara
Format: Artikel
Sprache:eng
Schlagworte:
Competition
Retail stores
Scale models
Validation studies
Validity
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container_title Journal of applied business research
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creator Reardon, James
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Coe, Barbara
description A discussion focuses on the need for the development of measures that can be used in an applied domain. It suggests that applied scales differ from scales used for scientific research in several ways. The discussion presents an applied scale developed for use by retail managers to assess store image. Unlike previous research, the priorities used in the development of the scale included the applicability of the scale by store managers. The store image scale developed offers an actionable, cost efficient, and minimal effort approach to determining and altering, if necessary, individual store image.
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identifier ISSN: 0892-7626
ispartof Journal of applied business research, 1995-10, Vol.11 (4), p.85
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2157-8834
language eng
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source Alma/SFX Local Collection
subjects Competition
Retail stores
Scale models
Validation studies
Validity
title Applied scale development: Measurement of store image
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