The effects of perceived brand orientation and perceived service quality in the higher education sector

Brand orientation and service quality have been recognized as having a positive impact on organizational performance in both for-profit and nonprofit sectors. With the ever-increasing competition in the higher education context, institutions will achieve growth and market share if they follow a bran...

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Veröffentlicht in:	Eurasian business review 2019-09, Vol.9 (3), p.347-365
Hauptverfasser:	Ghobehei, Mohsen, Sadeghvaziri, Faraz, Ebrahimi, Elham, Afshar Bakeshloo, Khashayar
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Competitive advantage Emerging Markets/Globalization Entrepreneurship Higher education Innovation/Technology Management Quality of service Regular Article
Online-Zugang:	Volltext
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