When audiences become advocates: Self-induced behavior change through health message posting in social media

Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 38...

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Veröffentlicht in:Computers in human behavior 2019-10, Vol.99, p.260-267
Hauptverfasser: Nabi, Robin L., Huskey, Richard, Nicholls, Spencer B., Keblusek, Lauren, Reed, Megan
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Sprache:eng
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