When audiences become advocates: Self-induced behavior change through health message posting in social media
Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 38...
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Veröffentlicht in: | Computers in human behavior 2019-10, Vol.99, p.260-267 |
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Format: | Artikel |
Sprache: | eng |
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