Pester Power: Understanding Parent–Child Communication About Fruits and Vegetables in Low-Income Families From the Child’s Perspective

Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging...

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Veröffentlicht in:Social marketing quarterly 2019-09, Vol.25 (3), p.182-192
Hauptverfasser: Askelson, Natoshia M., Golembiewski, Elizabeth H., Meier, Cristian L., Smith, Rosamond, Montgomery, Doris, Lillehoj, Catherine J., Wilson, Suzy
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Sprache:eng
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