Restyling the Postwar Prefab: The National Homes Corporation's Revolution in Home Merchandising

In the late 1940s, American builders found themselves competing against a growing number of prefabricated housing manufacturers in a race to meet demand for detached, single-family homes in the suburbs. The National Homes Corporation of Lafayette, Indiana, and its competitors were pioneering the mas...

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Veröffentlicht in:	Buildings & landscapes 2018-10, Vol.25 (2), p.66-94
1. Verfasser:	Nordyke, Marisa Gomez
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Housing Merchandising Postwar history Prefabricated buildings Print advertising Suburban areas Values
Online-Zugang:	Volltext
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