Investigation of the Influence of Social Capital on Service Customization (B2C) by Mediating Role of Intellectual Capital

B2C professional service customization is a complex process in terms of knowledge and requires coordination by experts and competent people. This paper emphasizes on social capital with mediating role of intellectual capital and aims to investigate relationship between these variables. In this paper...

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Veröffentlicht in:	Journal of economic & management perspectives 2018-06, Vol.12 (2), p.94-100
Hauptverfasser:	Samadi, Mansour, Sheikhi, Zeinab, Mohebbi, Majid
Format:	Artikel
Sprache:	eng
Schlagworte:	Business to business commerce Competition Competitive advantage Customization Employees Human capital Hypotheses Industrial markets Influence Intellectual capital Investigations Knowledge Marketing Questionnaires Social capital Theory Validity
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