“I Am Your Fan; Bookmarked!” Members’ Identification Development in Founder-Led Online Communities

In this study, we present the findings from an inductive and interpretive case study of a founder-led online community (OC), exploring how members' identification develops within the community over time. Using a longitudinal study of an OC that was founded by a reputable individual, it is shown...

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Veröffentlicht in:Journal of the Association for Information Systems 2019, Vol.20 (6), p.824-841
Hauptverfasser: Panteli, Niki, Sivunen, Anu
Format: Artikel
Sprache:eng
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