Retail Price Competition with Product Fit Uncertainty and Assortment Selection

For many products, consumers need to physically experience them in order to assess their own valuations. We study how the equilibrium pricing among competing retailers depend upon assortments when consumers must search for this sort of fit information and are heterogeneous in their shopping behavior...

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Veröffentlicht in:	Production and operations management 2019-07, Vol.28 (7), p.1658-1673
Hauptverfasser:	Sun, Haoying, Gilbert, Stephen M.
Format:	Artikel
Sprache:	eng
Schlagworte:	consumer search Consumers customer loyalty Equilibrium mixed strategy equilibrium price discounting product fit uncertainty Retail stores
Online-Zugang:	Volltext
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