Production of Online Word‐of‐Mouth: Peer Effects and the Moderation of User Characteristics

We study peer effects on individuals’ contributions to a major form of word of mouth—online reviews. Provided by either consumers or third‐party professionals, online reviews influence consumer purchasing decisions and hence sales. Individuals have conflicting incentives of free riding and contribut...

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Bibliographische Detailangaben

Veröffentlicht in:	Production and operations management 2019-07, Vol.28 (7), p.1621-1640
Hauptverfasser:	Wang, Yang, Goes, Paulo, Wei, Zaiyan, Zeng, Daniel
Format:	Artikel
Sprache:	eng
Schlagworte:	Economic models natural experiments online reviews peer effects user‐generated content
Online-Zugang:	Volltext
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