Durable product review mining for customer segmentation

Purpose – More and more e-commerce web sites are using online customer reviews (OCRs) for customer segmentation. However, for durable products, customer purchases, and reviews only once for a long time, as while the product review score may highly affected by service factors or be “gently” evaluated...

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Veröffentlicht in:	Kybernetes 2015-01, Vol.44 (1), p.124-138
Hauptverfasser:	Jiang, Shimiao, Cai, Shuqin, Olle Olle, Georges, Qin, Zhiyong
Format:	Artikel
Sprache:	eng
Schlagworte:	Conjoint analysis Consumers Customer relationship management Customers Data mining Durability Efficiency Electronic commerce Generalized linear models Graduate students Information & knowledge management Information retrieval Information systems Latent class analysis Machine learning Market segments Marketing Marketing information systems Methods Preferences Product design Product differentiation Product reviews Product specifications Production methods Regression analysis Researchers Science Segmentation Segments Social networks Statistical analysis Students Studies Web 2.0 Websites
Online-Zugang:	Volltext
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