To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami

The corporate public relations campaign of the Miami, Florida, business community and tourism industry to counter negative perceptions of key publics and pro-actively promote a positive image of Miami is explored. The study reviews data from a period of about 10 years from the travel industry, crime...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Public relations review 1997-06, Vol.23 (2), p.95-115
Hauptverfasser:	Tilson, Donn James, Stacks, Don W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Business community Cities Corporate image Crime Criminal statistics Market strategy Perceptions Policy making Public policy Public relations Studies Tourism Travel industry
Online-Zugang:	Volltext
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