Needs and beliefs in construct accessibility: Keys to new understanding

In a general-population survey of 390 Ohioans, respondents rated five concepts as to closeness of linkage with osteopathic medicine. As suggested by the storage-bin concept in construct-accessibility theory, those who had experience with these concepts were most apt to use them in assessing osteopat...

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Veröffentlicht in:Public relations review 1998, Vol.24 (2), p.125-143
Hauptverfasser: Culbertson, Hugh M., Denbow, Carl J., Stempel, Guido H.
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creator Culbertson, Hugh M.
Denbow, Carl J.
Stempel, Guido H.
description In a general-population survey of 390 Ohioans, respondents rated five concepts as to closeness of linkage with osteopathic medicine. As suggested by the storage-bin concept in construct-accessibility theory, those who had experience with these concepts were most apt to use them in assessing osteopathic medicine. This held even though most respondents reported no contact with osteopathy. Also, those satisfied with their health insurance tended more than others to weigh “niceties” such as wellness heavily in assessing osteopathy. At the other extreme, persons without health insurance gave strong emphasis to cost-containment when evaluating this health-care school.
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identifier ISSN: 0363-8111
ispartof Public relations review, 1998, Vol.24 (2), p.125-143
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source PAIS Index; Elsevier ScienceDirect Journals
subjects Attitude Measures
Attitudes
Belief and doubt
Communication
Concept Mapping
Concepts
Cost control
Credibility
Evaluation
Health care
Health insurance
Medicine
Need (Psychology)
Needs
Osteopathic medicine
Osteopathy
Perceptions
Physician Patient Relationship
Physician patient relationships
Polls & surveys
Public opinion surveys
Public Relations
Stigma
Studies
Surveys
title Needs and beliefs in construct accessibility: Keys to new understanding
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