Agenda building in the 1992 presidential campaign
This article examines the press releases distributed in October, 1992, by the public relations staffs of the two major party presidential candidates to determine whether these materials established issue salience for the voters. The study concludes that the public did not engage in “media tropic” be...
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| Veröffentlicht in: | Public relations review 1996-03, Vol.22 (1), p.9-24 |
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| container_end_page | 24 |
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| container_title | Public relations review |
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| creator | Walters, T.N. Walters, L.M. Gray, Roger |
| description | This article examines the press releases distributed in October, 1992, by the public relations staffs of the two major party presidential candidates to determine whether these materials established issue salience for the voters. The study concludes that the public did not engage in “media tropic” behavior, growing to the agenda of the campaigns. Instead, an active public played a pivotal role in issue ordering, helping to determine the outcome of the presidential election. The study posits that one reason for increased audience influence is the rise of marketed media. It also suggests that agenda building involves editor, marketing department, subsidizers, and audience in a complex, dynamic, and perhaps cyclical process. |
| doi_str_mv | 10.1016/S0363-8111(96)90068-5 |
| format | Article |
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The study concludes that the public did not engage in “media tropic” behavior, growing to the agenda of the campaigns. Instead, an active public played a pivotal role in issue ordering, helping to determine the outcome of the presidential election. The study posits that one reason for increased audience influence is the rise of marketed media. It also suggests that agenda building involves editor, marketing department, subsidizers, and audience in a complex, dynamic, and perhaps cyclical process.</description><subject>Agenda Setting</subject><subject>Audience Response</subject><subject>Audiences</subject><subject>Bush, George H.W</subject><subject>Candidates</subject><subject>Clinton, Bill</subject><subject>Communication in politics</subject><subject>Election results</subject><subject>Issue Salience</subject><subject>Political advertising</subject><subject>Political aspects</subject><subject>Political campaigns</subject><subject>Political Parties</subject><subject>Politics</subject><subject>Polls & surveys</subject><subject>Preferences</subject><subject>Presidential Campaigns (United States)</subject><subject>Presidential candidates</subject><subject>Presidential elections</subject><subject>Press Releases</subject><subject>Public Relations</subject><subject>Public Relations Research</subject><subject>Voters</subject><subject>Voting</subject><subject>Voting Behavior</subject><issn>0363-8111</issn><issn>1873-4537</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1996</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNqFkF1LwzAUhoMoOKf_QKF4pWA1aZqvKxljfjHwQr0OaXpaM7p0pp3gvzdbh1cDyUUg53lzznkQuiD4lmDC794w5TSVhJArxa8Vxlym7ACNiBQ0zRkVh2j0hxyjk65bYIyZImyEyKQGX5qkWLumdL5OnE_6T0iIUlmyCtC5EnzvTJNYs1wZV_tTdFSZpoOz3T1GHw-z9-lTOn99fJ5O5qnNKe5TwiCjIk5ASwHAM6sEl8ChyLmkBjOissoU0oiykkQWnNvCFtSYCmeGc6roGF0O_65C-7WGrteLdh18bKmzLFeScrmBbgaoNg1o56u2D8bGlSCYpvVQufg8ITLPiWAi4ukePJ4Sls7u49nA29B2XYBKr4JbmvCjCdYb93rrXm_EasX11r1mMXc-5CA4-5eZvbBMUIVj-X5Xjv6-HQTdWQfeQukC2F6XrfunwS8AU5Gr</recordid><startdate>19960301</startdate><enddate>19960301</enddate><creator>Walters, T.N.</creator><creator>Walters, L.M.</creator><creator>Gray, Roger</creator><general>Elsevier Inc</general><general>Elsevier Advanced Technology Publications</general><general>Elsevier Science Ltd</general><scope>7SW</scope><scope>BJH</scope><scope>BNH</scope><scope>BNI</scope><scope>BNJ</scope><scope>BNO</scope><scope>ERI</scope><scope>PET</scope><scope>REK</scope><scope>WWN</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope></search><sort><creationdate>19960301</creationdate><title>Agenda building in the 1992 presidential campaign</title><author>Walters, T.N. ; Walters, L.M. ; Gray, Roger</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c430t-15e2378733d7ee62c9768e6eb4683a05192fab8a7df818b66cbcb3aaf02a66393</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1996</creationdate><topic>Agenda Setting</topic><topic>Audience Response</topic><topic>Audiences</topic><topic>Bush, George H.W</topic><topic>Candidates</topic><topic>Clinton, Bill</topic><topic>Communication in politics</topic><topic>Election results</topic><topic>Issue Salience</topic><topic>Political advertising</topic><topic>Political aspects</topic><topic>Political campaigns</topic><topic>Political Parties</topic><topic>Politics</topic><topic>Polls & surveys</topic><topic>Preferences</topic><topic>Presidential Campaigns (United States)</topic><topic>Presidential candidates</topic><topic>Presidential elections</topic><topic>Press Releases</topic><topic>Public Relations</topic><topic>Public Relations Research</topic><topic>Voters</topic><topic>Voting</topic><topic>Voting Behavior</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Walters, T.N.</creatorcontrib><creatorcontrib>Walters, L.M.</creatorcontrib><creatorcontrib>Gray, Roger</creatorcontrib><collection>ERIC</collection><collection>ERIC (Ovid)</collection><collection>ERIC</collection><collection>ERIC</collection><collection>ERIC (Legacy Platform)</collection><collection>ERIC( SilverPlatter )</collection><collection>ERIC</collection><collection>ERIC PlusText (Legacy Platform)</collection><collection>Education Resources Information Center (ERIC)</collection><collection>ERIC</collection><collection>CrossRef</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><jtitle>Public relations review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Walters, T.N.</au><au>Walters, L.M.</au><au>Gray, Roger</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ527390</ericid><atitle>Agenda building in the 1992 presidential campaign</atitle><jtitle>Public relations review</jtitle><date>1996-03-01</date><risdate>1996</risdate><volume>22</volume><issue>1</issue><spage>9</spage><epage>24</epage><pages>9-24</pages><issn>0363-8111</issn><eissn>1873-4537</eissn><coden>PREREL</coden><abstract>This article examines the press releases distributed in October, 1992, by the public relations staffs of the two major party presidential candidates to determine whether these materials established issue salience for the voters. The study concludes that the public did not engage in “media tropic” behavior, growing to the agenda of the campaigns. Instead, an active public played a pivotal role in issue ordering, helping to determine the outcome of the presidential election. The study posits that one reason for increased audience influence is the rise of marketed media. It also suggests that agenda building involves editor, marketing department, subsidizers, and audience in a complex, dynamic, and perhaps cyclical process.</abstract><cop>Silver Spring</cop><pub>Elsevier Inc</pub><doi>10.1016/S0363-8111(96)90068-5</doi><tpages>16</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0363-8111 |
| ispartof | Public relations review, 1996-03, Vol.22 (1), p.9-24 |
| issn | 0363-8111 1873-4537 |
| language | eng |
| recordid | cdi_proquest_journals_224983689 |
| source | ScienceDirect Journals (5 years ago - present); PAIS Index |
| subjects | Agenda Setting Audience Response Audiences Bush, George H.W Candidates Clinton, Bill Communication in politics Election results Issue Salience Political advertising Political aspects Political campaigns Political Parties Politics Polls & surveys Preferences Presidential Campaigns (United States) Presidential candidates Presidential elections Press Releases Public Relations Public Relations Research Voters Voting Voting Behavior |
| title | Agenda building in the 1992 presidential campaign |
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