Enron and Saambou Bank in South Africa: a case study of insufficient relationship management
Drawing on public relations, communication and marketing theories, this article explores South Africa’s Saambou Bank tumbling from growth and positive media coverage to its downfall in one year. Interviews with Saambou officials and financial journalists, as well as a media content analysis of Saamb...
Gespeichert in:
Veröffentlicht in: | Public relations review 2004-03, Vol.30 (1), p.75-86 |
---|---|
Hauptverfasser: | , , , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!