Framing effect on the public's response to crisis: Human interest frame and crisis type influencing responsibility and blame

This study investigated the effects of a human interest frame and types of crisis in news coverage of a corporate crisis on people's responses to the crisis. To examine the effects, this study used 2 (human interest frame versus non-human interest frame) × 2 (an accident versus a transgression)...

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Veröffentlicht in:Public relations review 2006-11, Vol.32 (4), p.420-422
Hauptverfasser: Cho, Seung Ho, Gower, Karla K.
Format: Artikel
Sprache:eng
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