The Four Models of Corporate Entrepreneurship

How can established organizations build successful new businesses on an ongoing basis? In their study of nearly 30 corporations as diverse as Google, DuPont and Cargill, the authors identified two dimensions under the direct control of management that consistently differentiated how companies approa...

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Veröffentlicht in:	MIT Sloan management review 2007-09, Vol.49 (1), p.75
Hauptverfasser:	Wolcott, Robert C, Lippitz, Michael J
Format:	Artikel
Sprache:	eng
Schlagworte:	Business models Employees Entrepreneurship Formal organization Innovations Management science Managers Market positioning Product development R&D Research & development Startups Studies Technological change
Online-Zugang:	Volltext
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